CVS
Beauty Unaltered

In 2019, CVS promised to share only unaltered images. CSM and coordinating agency partners hosted 74 media members at the CVS store location on 1440 Broadway in Times Square. This multi-layered event featured celebrity panel discussions, un-retouched gallery wall reveal, interactive photo moments, and outdoor activations. Katie Couric moderated a panel featuring television personality and celebrity chef Ayesha Curry, along with several CVS senior leadership members. The discussion centered around the acknowledgment and support of authentic and unaltered beauty. Areas of focus included stage design, floor plan and event layout, graphic art direction, print collateral and event decor.