GLOW Netflix

Out-of-Home Mural Design

My work with Netflix marks some of my first projects in the world of experiential marketing, and they are still some of the most unconventional projects I’ve worked on to date. In 2017 I created a pug-adoption haven to drive buzz for season 2 of Lady Dynamite, complete with pug party hats. A year later, I designed branded “money laundering” washing machines and the Jason Bateman bills that tumbled inside them for Ozark. At the same time on the other side of town, we targeted Emmy voters to keep GLOW top of mind with custom OOH glitter murals that doubled as instagrammable backdrops. Two months later, GLOW was nominated for Best Comedy Series at the 70th Primetime Emmy Awards. Areas of focus included out-of-home mural design.

Role: Art Director

Creative Direction: Carter Schwarberg

Location: Los Angeles, CA

Agency: LeadDog Marketing (2018)