JP Morgan Chase
Skills Not Just Degrees

Leadership. Adaptability. Perseverance. These are just a few of the skills that veterans hone in the field—and are highly-covetable in the workforce. Launched on the cover of The Washington Post, our campaign spotlighted four veterans whose military expertise helped them build successful careers through JP Morgan Chase’s professional development programs. From concept to photoshoot to execution, our print and digital creative put authentic storytelling first, and firm-focused messaging second. The result: showing the world the power of veteran skills while softly bringing awareness to JPMC's long-standing commitment to military families.