Lenovo Education
Editorial Design
Photoshoot
We directed a lifestyle photoshoot for the Lenovo Education team by developing three distinct environments and strategies to update the current asset library. The new images were used across communication platforms including print, digital and environmental graphics worldwide. Our team implemented these new assets into print ads. The success of the photoshoot lead us to also create a digital brochure of Lenovo’s suite of education products for kindergarten through higher education featuring the new lifestyle imagery.
Role: Creative Director
Executive Creative Direction: Gaspar Guerra
Art Direction: Natasha Morini
Photographer: Andrew Cutraro
Copy: Jordan Korfine
Agency: CSM (2020)