Lenovo Education

Editorial Design

Photoshoot

We directed a lifestyle photoshoot for the Lenovo Education team by developing three distinct environments and strategies to update the current asset library. The new images were used across communication platforms including print, digital and environmental graphics worldwide. Our team implemented these new assets into print ads. The success of the photoshoot lead us to also create a digital brochure of Lenovo’s suite of education products for kindergarten through higher education featuring the new lifestyle imagery.

Role: Creative Director

Executive Creative Direction: Gaspar Guerra

Art Direction: Natasha Morini

Photographer: Andrew Cutraro

Copy: Jordan Korfine

Agency: CSM (2020)