La Yogurt

Greek Yogurt

Packaging design | branding system

La Yogurt Probiotic introduced a category of Greek yogurt cups, tubs, and smoothies to their popular collection of low fat yogurts. It was important to La Yogurt to communicate the naturally high protein content of the new Greek products, while incorporating key equities from the familiar brand.

Role: Designer

Design Direction: Steve Cox

Creative Direction: Jerry Corcoran

Agency: Cornerstone Strategic Branding 2016