Mott’s

Apple Juice

Mott’s came to CBX with a shop-ability problem. Consumers loved their products, but couldn’t distinguish between variations in the store. So we gave them a system, all locked up in a ribbon of mom’s approval with color coding, clear labeling and appetizing as ever, all while not losing equity from existing brand assets. My responsibilities focused on distinguishing the selected bases design across SKU variations and varying ingredient art direction and type treatments accordingly.

Role: Designer

Creative Direction: Adrienne Muken

Design Direction: Cat Hansen

Agency: CBX 2016