Lenovo
Smart Office Tradeshows

Art Director

Lenovo is the world's largest personal computer vendor by unit sales (as of 2019). So when the company was ready to launch two new Smart Office products, they wanted to introduce them to the world in a big way. We created trade show booths ranging from Orlando to Bangkok that demoed, displayed and raised awareness of the new product solutions. Responsible for exhibit design, wall graphics, and custom structure design.

InfoComm US

Designed 30 foot x 50 foot structure, graphics and promotional materials. Lenovo collected 1200+ raw leads across opening reception event and booth. Orlando, Florida 2019.

InfoComm SEA

Designed 4m x 11m structure, graphics and promotional materials. Bangkok, Thailand 2019.

Role: Art Director

Renders: Cathy Durbin

Structural Engineering: Fern Expo

Agency: CSM (2019)