Smartwater

SoBe Wine and Food Fest

The grand tasting at SoBe Wine and Food Fest is an acclaimed 3-day interactive culinary event on the sands of beautiful South Beach. This festival brings together an amazing lineup of celebrity chef culinary demonstrations, sizzling cuisines, along with national partners and brands showcasing their finest goods and services. We were tasked with designing a visually captivating experience for Smartwater at the 2020 SoBe WFF that would attract, excite & refresh festival goers; while also introducing and celebrating the new Smartwater Still flavors. Our concept was SmartDeco – a perfect marriage of Smartwater’s minimal, clean aesthetic meets iconic Miami Art Deco, creating an area for festival goers to “refresh and reset”. Areas of focus included booth layout, build design, backdrop design, graphic art direction and furniture and decor.

Role: Art Director

Supporting Art Director: Zuly Beltre

Event Photography: Read van der Wal

Location: Miami, FL

Agency: CSM (2020)