Amazon Ads
Small Business Campaign
Senior Art Director
Forever closer to new customers. That’s a dream for SMBs—and a reality with Amazon Ads. Showing SMBs that when their ads work hard, the distance between business and customer can completely disappear. Our campaign combined a unique visual metaphor, a clever and direct tone, and a fresh, resonant take on allyship. The result will redefine Amazon Ads as an engine of growth for every small business looking for their next sale.
Reach new customers...
and their furry friends.
When your business uses Amazon Ads, your ads won't need a treat to work hard and find new customers. But it couldn't hurt.
Close Knit Connections.
Outfit your small business with our hardworking ads, and get closer to new customers. That's how you grow a business, Amazon Ads style.
Role: Senior Art Director, on-set photo art direction
Photography: Julia Johnson
Director: Terry Hall
Creative Direction: Dan Nosonowitz
Associate Creative Direction (copy): Sam Eisen
Music: Gustav Karlstrom
Sound design: Raphael Ajuelo
Agency: Code & Theory (2023)