Wounded Warrior Project

Carry Forward Visual Identity

Carry Forward Marketing Campaign

Environmental Strategy & Design

Wounded Warrior Project is a nonprofit organization that helps veterans and active duty service members. To build name recognition and raise money to provide for the families of injured veterans, we developed an inaugural 5K event… but with a twist. Participants were able to choose from three options– flag, fitness or fierce. Throughout the 5K, flag participants would carry an American flag, fitness would carry weights and fierce would carry a person all the way across the finish line to represent the community’s physical and emotional support for wounded veterans. I was tasked with developing the logo and branding for the event to be used for years to come, creating digital and grass roots advertising assets and all physical event assets and activations.

Role: Art Director

Creative Direction: Carter Schwarberg

Locations: San Diego, CA; Nashville, TN; Jacksonville, FL 2018

Agency: LeadDog Marketing