Lenovo
Workstation
Smart Office
ThinkShield
ThinkCenter
ThinkReality
Education
Lenovo is the world's largest personal computer vendor by unit sales (as of March 2019). What started as designing weekly social graphics for Lenovo Workstation grew into creative directing multiple global business verticals. The brand’s continued desire to push innovation boundaries lead us to build large-scale trade show booths from Las Vegas to Bangkok to showcase new products. As our relationship grew, so did our scope to develop content series, internal sales materials, product portfolios, launch events, webinars and even virtual events during COVID-19.
Role: Creative Director
Executive Creative Direction: Gaspar Guerra
Education Portfolio Art Direction: Natasha Morini
Lenovo Education Photographer: Andrew Cutraro
Copy: Jordan Korfine
Agency: CSM (2017-2020)
Content Series
We created a three-phase Smart Office thought leadership content series establishing Lenovo as the leading voice on the “Workplace of the Future.” A variety of assets were developed and launched across platforms including email, social media, and the web. “Hero” videos for each phase were published on YouTube and key Lenovo micro-sites. Additionally, Lenovo executives were provided our content, and social posting copy, to share with relevant colleagues and clients.
Lenovo Education
We directed a lifestyle photoshoot for the Lenovo Education team by developing three distinct environments and strategies to update the current asset library and produce fresh images for use across communication platforms including print, digital and environmental graphics. We implemented these new assets into new ads and a digital portfolio showcasing Lenovo’s suite of education products for kindergarten through higher education.
