Smart Office Content Series

Video Assets

Infographics

Social Graphics

Email Communications

Lenovo Smart Office wanted to become synonymous with collaboration by showcasing their system of collaborative products in the office and at home. We created a three-phase Smart Office thought leadership content series establishing Lenovo as the leading voice on the “Workplace of the Future.” A variety of assets were developed and launched across platforms including email, social media, and the web. Hero videos for each phase were published on YouTube and key Lenovo micro-sites. Additionally, Lenovo executives were provided our content, and social posting copy, to share with relevant colleagues and clients.

Role: Creative Director

Executive Creative Direction: Gaspar Guerra

Video Editing: Nico Ulloa

Copy: Jordan Korfine

Agency: CSM (2020)