FX Snowfall

Snowfall Neighborhood Car Wash

To excite viewers about the season 4 premiere of Snowfall, we created an immersive, authentic, and COVID-safe car wash drive through right where the show takes place. But this isn’t just any carwash, we designed a tricked-out 80’s experience complete with a blacklight room and disco balls. As part of this community-focused program, we teamed up with the Official Black Wall Street and KJLH Radio to spotlight local Black-owned businesses by creating a branded content hub on the Official Black Wall Street platforms.

“Invest those marketing dollars back into the communities you represent!” –Issa Rae

Role: Senior Art Director

Strategy: Zach Soloman and Jamel Torrence

Location: Los Angeles, CA

Agency: CSM (2021)