P620 Global Launch

Virtual Environment

Promotional Social Graphics

Email Communications

Digital Assets

Before the pandemic, Lenovo had big plans to unveil their newest workstation to the world at the iconic Gnomon School of Visual Effects in Hollywood, California. When it became impossible to get together in person at Gnomon, we produced a virtual experience that transported global press keeping the integrity of the unique venue. The entire production was rooted in the attendee experience, with exclusive product demos, innovative real-world applications, attendee-specific breakout sessions, and live networking moments. Lenovo drew over 2,000 attendees to the P620 launch, and 95% said they would join a similar experience in the future