REI Co-op

Find Out Campaign

Is there a side to your city you’ve never seen? REI Co-cop’s goal was to open minds to the possibilities and positive effects of living a life outside by giving people fun, simple, and engaging ways to “find out” what the outdoors has to offer them. To bring the Find Out campaign to life, we popped up at outdoor movie nights and through single day city takeovers in key markets. Responsible for activation concepting, structural design, graphic & experiential art direction, display curation and promotional materials. Activitions included ASMR hammock lounges, outdoor movie essential giveaways, bike aid stations with local popsicles, outdoor yoga, hand-stamped leather key chains and dog portraits– all courtesy of REI of course.

Role: Art Director

Junior Art Direction: Luigi Fulinello

Movie Night Photography: Emily Scannell

Locations: Boston, MA; Atlanta, GA; San Francisco, CA

Agency: CSM (2019)