MLB London Series
Art Director
For the first time in history, Major League Baseball came to Great Britain. Leveraging the global capabilities of CSM, we worked together with our counterparts in the UK to give Europe a taste of authentic baseball culture, complete with an official Yankees Red Sox season game at London Stadium. Areas of focus included creative concepting for fan experiences and city-wide activations, branding development, experience layout development, infographic design, environmental strategy and positioning.
Branding Toolkit
Brand Look and Feel
Signage Look and Feel
Graphic Look and Feel
Partner Presence
Visual Journey
Stadium Look and Feel
Role: Art Director
Creative Direction: Richie Wise & Carter Schwarberg
Senior Art Direction: Sarah Healy
3D Art Direction: Kelly Gayara
Location: London, England
Agency: CSM (2019)