Lenovo is the world's largest personal computer vendor by unit sales (as of March 2019). What started as designing weekly social graphics for Lenovo Workstation grew into creative directing multiple global business verticals. The brand’s continued desire to push innovation boundaries lead us to build large-scale trade show booths from Las Vegas to Bangkok to showcase new products. As our relationship grew, so did our scope to develop content series, internal sales materials, product portfolios, launch events, webinars and even virtual events during COVID-19.
Role: Creative Director
Copy: Brooke Laitin
Video Editing: Nico Ulloa
Agency: CSM (2017-2020)
Smart Office Tradeshows
Photos from InfoComm US 2019. Designed 30’ x 50’ structure, graphics and promotional materials. View more here.
Lenovo Education
We directed a lifestyle photoshoot for the Lenovo Education team by developing three distinct environments and strategies to update the current asset library. The success of the photoshoot lead us to also create a digital brochure of Lenovo’s suite of education products for kindergarten through higher education featuring the new lifestyle imagery. Art Direction: Natasha Morini | Photographer: Andrew Cutrar. View more here.
